CATCOCOON｜Introducing a Lolita Brand from China
What is CATCOCOON? | A Lolita Brand from China
CATCOCOON is a Lolita fashion brand
based in Hangzhou, China 🎀
The brand was founded in 2018. It was started by friends who met in college and shared a common vision.
Now, based in Shanghai and Hangzhou, it has attracted attention from many Lolita fans ✨
The brand concept is
"In the cocoon of information, I live as a cat."
While this is my interpretation,
"Even amidst the whirlpool of information in modern society,
I will not lose sight of myself, living freely and nobly like a cat,
surrounded by what I love."
It feels like a brand imbued with such a message 🐾✨
Among the many Lolita brands,
it is recognized for expressing individuality through unique color palettes and silhouettes,
and is gaining attention among Lolita fashion enthusiasts 🖤
CATCOCOON Design | Lolita Style with a Unique Flair
CATCOCOON's appeal lies in its color palette and silhouettes,
which are rarely seen in other Lolita brands.
While incorporating Lolita's characteristic cuteness like ruffles and lace,
the balance of color schemes and silhouettes is very distinctive 🎨
Rather than strongly emphasizing black or gothic styles,
・Slightly mysterious nuanced colors
・Simple yet striking silhouettes
・Color combinations not found in other brands
These elements subtly express individuality, which is a characteristic feature.
Therefore,
✔ Individual yet not overly flamboyant
✔ Simple yet memorable
It is gaining popularity as a brand where you can enjoy
such a Lolita style ✨
Featured Series | CATCOCOON's Popular Collections
Among CATCOCOON's collections, the most popular series is
A Doll's House 🪞
A Doll's House
This series most symbolizes CATCOCOON's brand identity.
As the name suggests,
this series is charming for its delicate atmosphere, like an antique doll.
It features lovely designs with ruffles and striking silhouettes,
making it a popular collection that truly allows you to enjoy Lolita's cuteness ✨
The designs are relatively simple and easy to coordinate, making this series
recommended for those trying CATCOCOON for the first time 🎀
Furthermore, the black check "Limited Edition" is
a special design developed as a collaboration color with Epetice.
Maintaining the CATCOCOON worldview,
this limited color features a calm black check that is easy to incorporate
into various outfits 🖤
CATCOCOON Outfit Examples | Enjoying the Brand's Worldview
CATCOCOON items allow for a variety of coordination options,
depending on how they are combined.
Doll Lolita Outfit
A set-up outfit combining a top and skirt from the A Doll's House series.
Enjoy the lovely world of an antique doll 🪞
Classical Lolita Outfit
By pairing with items in calm colors,
you can achieve an elegant and classical Lolita style. The simple design makes it
easy to incorporate into various outfits 🌿
Unique Lolita Outfit
A style that utilizes CATCOCOON's unique silhouette.
Enjoy a Lolita outfit that is a bit different from other brands, unique to yourself 💫
By incorporating CATCOCOON items,
you can enjoy a slightly unique worldview within Lolita fashion 🌙
Epetice is the official Japanese distributor for CATCOCOON,
so we carry a wide range of new and popular items ✨
Epetice's Recommended CATCOCOON Items
![A Doll's House Tops - Limited Edition - [CATCOCOON x Epetice]](http://epetice.com/cdn/shop/files/top-757-1.jpg?v=1733908526&width=360)
![A Doll's House Skirt - Limited Edition - [CATCOCOON x Epetice]](http://epetice.com/cdn/shop/files/IMG_27202.jpg?v=1733732995&width=360)
![BRIER Tops [CATCOCOON]](http://epetice.com/cdn/shop/files/top-898-1.jpg?v=1749891078&width=360)
Embrace Your Individuality by Incorporating Lolita Fashion into Daily Life
Lolita fashion isn't just for special events.
Even a simple item like a blouse or accessory can blend into your daily life.
May your days ahead be filled with more excitement…🎀
Epetice quietly supports your Lolita life 🫶✨